Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Singapore

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Singapore, chennai and europe countries. You can find many jobs for freshers related to the job positions in Singapore.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Singapore
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Nitin

Mobile: +91 8301010866
Location: Rajasthan, Online (Singapore)
Qualification: B tech

Experience: I have 5 Year+ Experience in design section Highly skilled in AutoCAD Autodesk Revit Civil3D Excel Proficiency in CAD software  more..

Sandeep

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Singapore)
Qualification: Graduate

Experience: Corporate Branding: Developed and executed branding strategies ensuring consistent visual identity across media Marketing Campaigns: Designed brochures posters and social  more..

Athira

Mobile: +91 91884 77559
Location: kakkanad, Online (Singapore)
Qualification: postgraduate

Experience: 2- years flutter developer Flutter dart getx map integration hive local db  more..

syeda

Mobile: +91 89210 61945
Location: hyderabad, Online (Singapore)
Qualification: BFA

Experience: experience in graphic design and logo design skills in adobe photoshop canva figma illustrator  more..

Jyotsna

Mobile: +91 91884 77559
Location: Maharashtra, Online (Singapore)
Qualification: M.Sc.Computer Science

Experience: Manual testing Database testing Etl testing BI testing API testing Cloud migration testing  more..

S.M.Iftykhar

Mobile: +91 8301010866
Location: Dhaka, Online (Singapore)
Qualification: Graduate Fresher

Experience: Beginner at Laravel and PHP Medium level Experienced with HTML and CSS Hands on experience on MySQL working on  more..

himanti

Mobile: +91 91884 77559
Location: Karnataka, Online (Singapore)
Qualification: Mca

Experience: 2 years canva design experience |   more..

Atul

Mobile: +91 91884 77559
Location: uttarpradesh, Online (Singapore)
Qualification: btech

Experience: skills MS excel MS word outlook python programming problem solving content Creater I have Instagram page Experience 5 months hands  more..

Praveena

Mobile: +91 8301010866
Location: Telangana, Online (Singapore)
Qualification: MCA

Experience: Software testing both automation and manual |   more..

bharat

Mobile: +91 91884 77559
Location: Jharkhand, Online (Singapore)
Qualification: Mca

Experience: I have 2 years of experience as a python developer I have done many project related to data science  more..

Ritesh

Mobile: +91 91884 77559
Location: Punjab, Online (Singapore)
Qualification: B.Tech Cse

Experience: I have 3+ years of experience in flutter i work in 3 to 4 organizations and also work as a  more..

Shabnam

Mobile: +91 91884 77559
Location: Kerala, Online (Singapore)
Qualification: B.Sc Electrical & Electornics

Experience: Python Certification from MIT: Completed a comprehensive Python certification program from MIT in association with EDx gaining advanced knowledge in  more..

Ishita

Mobile: +91 8301010866
Location: West Bengal, Online (Singapore)
Qualification: B.Tech on Computer Science and Engineering

Experience: I have an 5 years experience on manual software testing |   more..

Abin

Mobile: +91 89210 61945
Location: Kerala, Online (Singapore)
Qualification: Degree

Experience: I specialize in designing constructing and maintaining software applications using the Python programming language I excel in collaborating with team  more..

Anupama

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Singapore)
Qualification: BCOM LLB, B.ED

Experience: 1) Strong communication skills 2)Effective classroom management 3)Technology integration 4)Student-centered teaching 5)Adaptability to diverse learners 6)Continuous professional development 7)Expertise in  more..

Simanta

Mobile: +91 91884 77559
Location: Assam, Online (Singapore)
Qualification: MCA

Experience: Internship at Catla Broadband Services Computer data operator at Local Hospital for 3 5 months Skills : MS office suite  more..

Christy

Mobile: +91 98474 90866
Location: Chennai , Online (Singapore)
Qualification: bachelor of engineering

Experience: i have 7 5 years of experience in oracle PLSQL extensive knowledge of oracle data migration and oracle 19c database  more..

RizvanaKoonari

Mobile: +91 9895490866
Location: Palarivattom, Online (Singapore)
Qualification: Msc Computer Science

Experience: Recently completed 3 month software testing training course | Resume for   more..

Prasad

Mobile: +91 91884 77559
Location: Nashik, Online (Singapore)
Qualification: BE in Mechanical Engineering

Experience: Currently working as trainee fullstack developer at Techprimelab software pvt ltd   more..

Gomathi

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Singapore)
Qualification: B.E EEE

Experience: I have 5 years of experience as an Administrative Officer in private sector I have also been doing content writing  more..

Zainab

Mobile: +91 9446600368
Location: Jammu and Kashmir, Online (Singapore)
Qualification: BE CSE

Experience: Cybersecurity Penetration Testing AI Labelling HTML CSS Mysql DevOps Linux GitHub Testing development  more..

PRADEEP

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Singapore)
Qualification: MCA

Experience: i m working in asp net core last 3 5 year  more..

Omkar

Mobile: +91 91884 77559
Location: Maharashtra, Online (Singapore)
Qualification: MSc computer engineering

Experience: DevOps Enthusiast with a strong foundation in DevOps methodologies cloud technologies and the complete software development life cycle (SDLC) Proficient  more..

Kavya

Mobile: +91 91884 77559
Location: Bangalore, Online (Singapore)
Qualification: BE computer science

Experience: 1 year 6 months experience as software testing engineer in manual and Automation Skills: Jira Agile methodology SDLC and STLC  more..

Suvidha

Mobile: +91 91884 77559
Location: Kerala, Online (Singapore)
Qualification: B.Tech in computer science and engineering

Experience: Experienced in manual testing and automation testing Have knowledge on test case writing sdlc and stlc selenium webdriver java |  more..

Sandhya

Mobile: +91 98474 90866
Location: Maharashtra, Online (Singapore)
Qualification: bsc in media graphics & animation

Experience: Logo designing ( 3D Minimalist) poster flyer pamphlet social media poster stationery design  more..

Shivraj

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Singapore)
Qualification: Bachelor's

Experience: Having 1 year of experience in flutter and also worked in python  more..

Rahan

Mobile: +91 98474 90866
Location: Kerala, Online (Singapore)
Qualification: BCA

Experience: I'am Rahan P a Bachelor of Computer Application graduate I have experience as intern at Quest Innovative Solutions as Python  more..

Jaynesh

Mobile: +91 91884 77559
Location: NAVSARI, Online (Singapore)
Qualification: AUTOMOBILE ENGINEER

Experience: 8 Months of experience in AutoCAD and design fundamentals | Resume for   more..

Rupankar

Mobile: +91 91884 77559
Location: Jharkhand, Online (Singapore)
Qualification: MSc Agriculture rural and tribal development

Experience: Adobe Illustrator Affinity Designer Adobe Photoshop Canva CorelDRAW Adobe InDesign picsart I have 3 year web design exprience and 3  more..

J.Praveen

Mobile: +91 9895490866
Location: Madurai, Online (Singapore)
Qualification: master degree

Experience: I had studied M Sc (Maths) more over TESBO(Manual testing and Automation testing) I have testing Trainer 6 month urban  more..

RAJ

Mobile: +91 9446600368
Location: Maharashtra, Online (Singapore)
Qualification: Bca

Experience: I am a BCA graduate with over one year of hands-on experience in Flutter development Proficient in essential concepts such  more..

Hasna

Mobile: +91 98474 90866
Location: India , Online (Singapore)
Qualification: BTech CSE

Experience: I have worked as an IT Executive Iam very familiar with the programming languages C Java Python and HTML   more..

valli

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Singapore)
Qualification: MCA, ME

Experience: Iam good at training python datascience and ai   more..

Amol

Mobile: +91 9895490866
Location: Maharashtra, Online (Singapore)
Qualification: B. Tech

Experience: With 2 years of experience in manual testing I have developed a strong foundation in testing methodologies test case creation  more..

Syed

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Singapore)
Qualification: MBA

Experience: Python and django developer with sql and mysql knowledge along with agile methodologies   more..

Tejaswini

Mobile: +91 9895490866
Location: Karnataka, Online (Singapore)
Qualification: M.Tech

Experience: I'm really good at using SQL to work with data and finding problems in computer programs by carefully testing them  more..

Mufees

Mobile: +91 98474 90866
Location: Kerala, Online (Singapore)
Qualification: BCA

Experience: python Django Postgresql ORM Rest Framework javascript react  more..

Ronak

Mobile: +91 8301010866
Location: Ahmedabad, Online (Singapore)
Qualification: B.C.A

Experience: I have 1 year of experience of flutter and its training experience and my skill with descripe in resume so  more..

sakshi

Mobile: +91 91884 77559
Location: Maharashtra, Online (Singapore)
Qualification: BCA

Experience: i have good knowledge of c c++ basics of java python i have also know the php framework i e  more..

Jagadeesh

Mobile: +91 9446600368
Location: Chennai, Online (Singapore)
Qualification: B.E

Experience: Manual testing SQL functional testing preparing test casesApplication for Software Testing  more..

Deepak

Mobile: +91 8301010866
Location: Karnataka, Online (Singapore)
Qualification: BCA

Experience: Experienced in ApI testing Functional testing defect bug life cycle Stlc sql and so on   more..

Mettu

Mobile: +91 8301010866
Location: Telangana, Online (Singapore)
Qualification: BE

Experience: Manual testing-IT |   more..

Kavita

Mobile: +91 9446600368
Location: Maharashtra, Online (Singapore)
Qualification: BE (IT)

Experience: I have 7 1 yrs of experience as a UI developer  more..

Vignesh

Mobile: +91 91884 77559
Location: Tiruppur, Online (Singapore)
Qualification: MBA

Experience: Automation testing Manual testing Sql | Resume for   more..

Aklanta

Mobile: +91 89210 61945
Location: Odisha, Online (Singapore)
Qualification: b.tech

Experience: I have good understanding and execution skills on Html css javascript and SQL with certified I have good experience in  more..

AASINA

Mobile: +91 89210 61945
Location: Kerala, Online (Singapore)
Qualification: B ED in Social Science and PG in political Science

Experience: Proficient in managing diverse student needs and maintaining engagement Strong ability to design interactive and curriculum-aligned lesson plans Strong ability  more..

Priyanka

Mobile: +91 98474 90866
Location: Maharashtra, Online (Singapore)
Qualification: Masters degree

Experience: I am certified python and masters post graduated student fresher  more..

Krithika

Mobile: +91 91884 77559
Location: Chennai, Online (Singapore)
Qualification: B.E (ECE)

Experience: Testing test case derivation training flow chart preparation presentation STLC FRD BRD regression testing retesting bug tracking and reportijh defect  more..

Manjusha

Mobile: +91 91884 77559
Location: Maharashtra, Online (Singapore)
Qualification: Bachelor of design

Experience: I have been working with Adobe suite for the past 6 years I am a design graduate from NIFT Bangalore  more..

Neha

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Singapore)
Qualification: B.Tech

Experience: Python Manual testing Web automation JIRA  more..

Vishal

Mobile: +91 89210 61945
Location: Maharashtra, Online (Singapore)
Qualification: BBA CA

Experience: Python bootstrap angular MySQL angular html CSS javascript spring MVC  more..

Raju

Mobile: +91 8301010866
Location: Bhubaneswar , Online (Singapore)
Qualification: Btech

Experience: Python django developer Application for Python Django  more..

priyanka

Mobile: +91 8301010866
Location: vidyasagar colony, kolkata-700047, Online (Singapore)
Qualification: pishing graduation

Experience: website design & development freshers  more..

Punitha

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Singapore)
Qualification: BSc Computer Science

Experience: "Hello I'm Punitha I worked as a web designer at Boscosoft Technology I have over 3 years of experience in  more..

Ravi

Mobile: +91 98474 90866
Location: Gujarat, Online (Singapore)
Qualification: Bachelor of Computer Application

Experience: Currently i have an 2 year + experience as a flutter develoer with firebase C++ REDT apis deployoyments on playstore  more..

Payal

Mobile: +91 91884 77559
Location: Nagpur, Online (Singapore)
Qualification: B. E

Experience: Function testing stlc sdlc | Resume for   more..

Reddi

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Singapore)
Qualification: B. Tech

Experience: C C++ python java html  more..

Bhargav

Mobile: +91 9895490866
Location: Gujarat, Online (Singapore)
Qualification: BCA

Experience: My name is Bhargav Dangar I study in swarrnim startup inovation University and my skills in html css javascript wordpress  more..

Salva.o.p

Mobile: +91 9446600368
Location: Kerala, Online (Singapore)
Qualification: BSC B.Ed

Experience: Passionate and hard working science teacher well trained and experienced in lesson plan making and teaching very good communication skill  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore
Internship/projects in singapore

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer