Facebook Marketing Training by Experts

Section 1 : Overview of FB social media platform

• Market penetration potential of Facebook in the local context
• The current & future Facebook ecosystem
• Differences of FB advertising as compared to other marketing channels
• How to do identity and streamline your target customers on Facebook via Audience In ights
• Defining people based marketing – Core Audiences, Custom Audiences and Look a like Audiences

Section 2 : Setting Up Facebook Marketing Assets(Facebook Page, Business Manager, Facebook Ads)

• Creating a Facebook Page for their Company / Brand
• Facebook page is popular with key messages and branding assets of the user
• Facebook page optimizes for more discovery
• Setting up a Facebook business manager
• Facebook creates advertising advertisements and provides access to shareholders
• Enabling the Facebook Advertising Pixel and installing the Pixel in the digital assets of the organization
• Anatomy of Facebook Advertising Campaigning Campaign (Campaign, Adset, Ad Levels)

Section 3 : Develop and manage Facebook ad strategy

• Core Audience (Retrieving Locations, Age, Gender, Languages, Interests, and other Digital Elements from Facebook)
• Custom Audience (aim for customer file, website traffic, app activity, offline activity, interaction)
• Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
• Understanding the advantages & disadvantages of the different audiences
• Guided creation of audiences
• Placements of ad creatives on Facebook & Instagram
• Scheduling and budgeting

Section 4 : Facebook Analytics, Reporting and Optimisation

• Highlighting the different marketing objectives that are available on the FB advertising platform
• Understanding the pros & cons of each objective and how they are to be used effectively
• Suggestions on Improving relevancy score to get lower CPCs & CPMs
• Essential Facebook Advertising metrics to track and measure
• Best practices for design creatives & copyrighting