Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Tampines

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Tampines, chennai and europe countries. You can find many jobs for freshers related to the job positions in Tampines.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Tampines
Search Engine Marketing (SEM) . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Vasupalli

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Tampines)
Qualification: Bachelor of technology

Experience: html css python java vs code  more..

PRASHANT

Mobile: +91 9895490866
Location: Himachal Pradesh, Online (Tampines)
Qualification: B.E. CIVIL

Experience: High-performing OSP TCP Design Engineer with solid background in Civil engineering Skilled in using AutoCAD software Civil 3D Google Earth  more..

Sairaj

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampines)
Qualification: BscIT

Experience: Ethical hacking Burpsuite nmap wireshark vulnerability assessment and penetration testing cybersecurity hashcat wifi hacking bruteforce stegnography encryption  more..

Arun

Mobile: +91 89210 61945
Location: Uttarakhand, Online (Tampines)
Qualification: Bachelor of Technology

Experience: i have 9 month of internship experience in Ensino research and development private limited and right now i am currently  more..

jyoti

Mobile: +91 98474 90866
Location: Pune, Online (Tampines)
Qualification: Bcs

Experience: HTML css javascript Bootstrap jQuery php MySQL and i have certified in ReactJs and knowledge for figma and 2 years  more..

Priyanka

Mobile: +91 89210 61945
Location: Pune, Online (Tampines)
Qualification: Diploma

Experience: I have knowledge about software testing also the knowledge about front end developing Application for Software Testing  more..

Jithin

Mobile: +91 89210 61945
Location: Ernakulam, Online (Tampines)
Qualification: B.tech

Experience: I was working as a python developer intern trainee at Inmakes Infotech and hands-on experience in javascript and c programming  more..

Afrina

Mobile: +91 8301010866
Location: Kerala, Online (Tampines)
Qualification: BCA

Experience: I have substantial experience tutoring students from classes 1 to 10 specializing in biology and computer science My teaching style  more..

V.Archana

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Tampines)
Qualification: m.com(computer application)

Experience: python html c++ | Resume for IT Counselor (Work from Home) Hindi Tamil Malayalam  more..

Mitali

Mobile: +91 9895490866
Location: Maharashtra, Online (Tampines)
Qualification: B. Tech. Electronics & Telecommunications

Experience: Expertise in advanced Excel functionalities including complex formulas PivotTables Power Query and Power Pivot Proficient in VBA programming for automation  more..

Chandan

Mobile: +91 9895490866
Location: Bangalore, Online (Tampines)
Qualification: BE

Experience: 9monts as manual test engineer Trained on sql java manual testing and selenium toolApplication for Software Testing  more..

Hriday

Mobile: +91 9446600368
Location: Assam, Online (Tampines)
Qualification: MCA

Experience: I am a highly skilled Full Stack Developer with over 3 years of experience in software design development and deployment  more..

Kalpana

Mobile: +91 9895490866
Location: Uttarakhand, Online (Tampines)
Qualification: MCA

Experience: C++ python Django Django REST SQL  more..

Alfina

Mobile: +91 91884 77559
Location: Cochin, Online (Tampines)
Qualification: B-Tech IT

Experience: HTML CSS Bootstrap python djangoApplication for Python Django  more..

Rizuta

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Tampines)
Qualification: BCA

Experience: i have worked as an intern in codealpha and oasisinfobyte as a developer i have managed the event for ISTE  more..

Anugraha

Mobile: +91 98474 90866
Location: Kozhikode, Online (Tampines)
Qualification: Bachelor degree

Experience: Skill in typing programming MS excel   more..

Jasmeet

Mobile: +91 9895490866
Location: Punjab, Online (Tampines)
Qualification: BCA, MCA

Experience: Skills : Python Django Django Rest Framework HTML CSS JavaScript Bootstrap AJAX jQuery SQLite Postgres MySQL MongoDB Heroku cPanel Integrate  more..

Vikas

Mobile: +91 8301010866
Location: Mathura, Online (Tampines)
Qualification: BA

Experience: I have 2 years of experience of design as I already served 2 different companies and international clients Creating social  more..

Imtiyaz

Mobile: +91 89210 61945
Location: Mumbai, Online (Tampines)
Qualification: BCA

Experience: I have experience in software developer also I have application support experience I have knowledge in networking | Resume for  more..

Sonali

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampines)
Qualification: MCA

Experience: Have experience in manual testing+ automation testing functional testing regression and integration testing |   more..

Kezia

Mobile: +91 91884 77559
Location: Kerala, Online (Tampines)
Qualification: Bsc nursing

Experience: I have Strong command of English grammar vocabulary and pronunciation Familiarity with the OET test format content and assessment I'm  more..

Vijay

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Tampines)
Qualification: MCA

Experience: Html css bootstrap and python And I am fresher   more..

RAHUL

Mobile: +91 8301010866
Location: Ranchi, Online (Tampines)
Qualification: Diploma in mechanical engineering

Experience: Cad design Nest | Resume for   more..

Angel

Mobile: +91 8301010866
Location: Kerala, Online (Tampines)
Qualification: Bca

Experience: Computer skill Speaking skill Experience:- Trained as a flutter developer Worked at ICICI Bank - Credit card executive Telecalling Executive  more..

Aditya

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Tampines)
Qualification: BCA

Experience: SDLC STLC Test cases manual testing & Automation testing |   more..

KALAISELVI

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Tampines)
Qualification: BE

Experience: I have experience in automation testing and webdriver selenium And hands on experience in framework like BDD cucumber jira Jenkins  more..

MD

Mobile: +91 8301010866
Location: Remote, Online (Tampines)
Qualification: B sc

Experience: I have 3 years experience in web development and I have strong command and proficiency in wix I have created  more..

ankush

Mobile: +91 91884 77559
Location: Chandigarh, Online (Tampines)
Qualification: BE

Experience: I have extensive experience in graphics design website brand experience design uiux  more..

pradeep

Mobile: +91 91884 77559
Location: india , Online (Tampines)
Qualification: mca

Experience: python django html css js mysqlApplication for Python Django  more..

Vrushti

Mobile: +91 9895490866
Location: Maharashtra, Online (Tampines)
Qualification: M.Com , B.Ed

Experience: I have experience in tecahing of more than 7years and have skills of lesson planning and curriculumn development I can  more..

Esuru

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Tampines)
Qualification: B.tech-IT

Experience: C++ Python Basic testing Prediction Data science Machine learning Test cases |   more..

Manik

Mobile: +91 98474 90866
Location: Haryana, Online (Tampines)
Qualification: B.tech

Experience: Software testing 3years experience |   more..

Samarpan

Mobile: +91 91884 77559
Location: Gujarat, Online (Tampines)
Qualification: MCA

Experience: Any software installation in PC or laptop Google ads digital marketing I am also wordpress developer I worked in php  more..

Meenu

Mobile: +91 91884 77559
Location: Kerala, Online (Tampines)
Qualification: MCA

Experience: Python developer with three years of experience at Tata consultancy services  more..

Anurag

Mobile: +91 98474 90866
Location: Pune Maharashtra , Online (Tampines)
Qualification: Bsc running

Experience: Adobe illustrator-Adobe photoshop-adobe after effects- coral draw logo design graphics design poster vectors invitation cards marriage card or album anything  more..

Anam

Mobile: +91 91884 77559
Location: West Bengal, Online (Tampines)
Qualification: M.A. in English Language and Literatyre

Experience: I am a 10+years' experienced personal tutor By teaching from a very young age I have garned different kind of  more..

Silky

Mobile: +91 89210 61945
Location: Chandigarh, Online (Tampines)
Qualification: MCA

Experience: Software testing web testing mobile testing API testing | Resume for Application for Software Testing  more..

SUBUHAN

Mobile: +91 9446600368
Location: Kerala, Online (Tampines)
Qualification: B.E mechanical

Experience: Python django html css javascript bootstrap react |   more..

Trisha

Mobile: +91 91884 77559
Location: Maharashtra, Online (Tampines)
Qualification: Bachelor in computer engineering

Experience: Dedicated and detail-oriented Manual Tester with strong foundation ni manual testing methodologies and a brief knowledge of automation testing Armed  more..

Nithin

Mobile: +91 91884 77559
Location: Bangalore, Online (Tampines)
Qualification: Bachelor of engineering

Experience: Knowledge on SDLC AND STLC manual testing regression testing performance testingApplication for Software Testing  more..

PAVIZHAM

Mobile: +91 98474 90866
Location: Ernakulam, Online (Tampines)
Qualification: B.tech

Experience: Completed b tech in Electronics and Communication Engineering passed out in 2020 Also cracked 6month course in python Currently doing  more..

Soniya

Mobile: +91 98474 90866
Location: Karnataka, Online (Tampines)
Qualification: BE

Experience: Software testing Python C programming Embedded system  more..

Gaius

Mobile: +91 9895490866
Location: Telangana, Online (Tampines)
Qualification: Graduate

Experience: I worked as a Trainee associate software engineer at Mphasis where I worked on an Ecommerce application and my role  more..

Kinjal

Mobile: +91 91884 77559
Location: Gujarat, Online (Tampines)
Qualification: Bachelor of engineering

Experience: API testing SQL Tet cases prepration Big report preparation Release notes prepration Web and mobile application testing Functional testing Regression  more..

kamna

Mobile: +91 8301010866
Location: Delhi, Online (Tampines)
Qualification: Btech

Experience: Manual testing write test cases and execute to find out the bugs Functional and regression testing   more..

Ashmitha

Mobile: +91 9446600368
Location: Kannur, Online (Tampines)
Qualification: B.des NIFT

Experience: I have 6 years of experience in various digital softwares like Corel draw photoshop illustrator and canva I’ve mostly worked  more..

Smd

Mobile: +91 9895490866
Location: Kadapa, Online (Tampines)
Qualification: Btech,cse

Experience: Html css Javascript react tailwind scss git c++  more..

Ann

Mobile: +91 89210 61945
Location: Idukki, Online (Tampines)
Qualification: MCA

Experience: I have 4 years of experience in software development as an ASP NET core and MVC web application developer Application  more..

Muneer

Mobile: +91 89210 61945
Location: Alappuzha, Online (Tampines)
Qualification: B-tec

Experience: I have experience in python and django and working on it for more than 1 year and create some projects  more..

Priyanka

Mobile: +91 8301010866
Location: Karnataka, Online (Tampines)
Qualification: BTech

Experience: Hi sir ma'am Hope you are doing well My name is Priyanka Priyadarshini I have completed my BTech in 2023  more..

Vasanthi

Mobile: +91 89210 61945
Location: Tamilnadu, Online (Tampines)
Qualification: B.A tamil

Experience: Content developer well known in tamil 2 5 year experience  more..

Subarna

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Tampines)
Qualification: MDID

Experience: Total 4 years experience in interior design field 2 years of teaching experience |   more..

Dharmesh

Mobile: +91 91884 77559
Location: Gujarat, Online (Tampines)
Qualification: 10th

Experience: Led the design development and implementation of graphics and layouts for a wide range of projects including logos brochures advertisements  more..

Ravi

Mobile: +91 8301010866
Location: Karnataka, Online (Tampines)
Qualification: Btech

Experience: Html css javascript react Java basic and python basic SQL  more..

Murali

Mobile: +91 89210 61945
Location: Salem, Online (Tampines)
Qualification: Degree

Experience: I have 4 year experience in graphic design field and also Design tutor for Nan muthalvan scheme  more..

PRATIMA

Mobile: +91 89210 61945
Location: Bihar, Online (Tampines)
Qualification: V.DES

Experience: I have 1+plus experience of in Graphic design I used software photoshop Illustrator corel canva figma |   more..

Rohit

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Tampines)
Qualification: bachelor in information technology

Experience: Sure! Here’s a concise summary: --- **Summary:** Graduated with a B Sc in IT from Graphic Era Hill University in  more..

chhavi

Mobile: +91 9895490866
Location: Telangana, Online (Tampines)
Qualification: Degree

Experience: Sql completed html css and I'm a web developer  more..

Durgesh

Mobile: +91 98474 90866
Location: Maharashtra, Online (Tampines)
Qualification: BSc IT

Experience: I have six months experience in web development and I have good knowledge of frontend technology like HTML5 CSS JavaScript  more..

Sneha

Mobile: +91 89210 61945
Location: Kerala, Online (Tampines)
Qualification: MCA

Experience: Flutter(1 year) Dart(1 year) Firebase(1 year) Rest api(1 year) mobile app development web app  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines
Internship/projects in tampines

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer