Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Butik Batok

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Butik Batok, chennai and europe countries. You can find many jobs for freshers related to the job positions in Butik Batok.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Butik Batok
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Anjali

Mobile: +91 8301010866
Location: Kerala, Online (Butik Batok)
Qualification: Bca

Experience: Manual testing Automation testing testng junit maven java sql jmeter postman jira html css git github Microsoft Office word excel  more..

Vivek

Mobile: +91 9895490866
Location: Fatehpur, Uttar Pradesh, Online (Butik Batok)
Qualification: B.Tech

Experience: HTML CSS JAVASCRIPT Manual testing javaApplication for Software Testing  more..

Noushida

Mobile: +91 9895490866
Location: Kerala, Online (Butik Batok)
Qualification: BCA

Experience: Dear Sir Ma’am My name is Noushida I am writing this letter to express my interest in the Flutter Developer  more..

Samarth

Mobile: +91 9895490866
Location: Maharashtra, Online (Butik Batok)
Qualification: Bcs media graphics and animation

Experience: Hello team I'm looking for good opportunity for my future I have a 3 years of experience in graphic design  more..

Johns

Mobile: +91 91884 77559
Location: Manjeri, Online (Butik Batok)
Qualification: B tech computer science and engineering

Experience: I am Johns Thomas fresher Candidate looking forward to start career as a software engineer I am familiar with Java  more..

Hemanth

Mobile: +91 91884 77559
Location: Karnataka, Online (Butik Batok)
Qualification: Bachelor of engineering

Experience: I had a 2 years of experience In autocad Sketchup vray enscap rendering software drafting of 2D & 3D understanding  more..

Anusiya

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Butik Batok)
Qualification: BE

Experience: Ccna networking vcentre I have 4 years experience previous organization HCL Tech madurai  more..

Kamran

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Butik Batok)
Qualification: M.com

Experience: During my tenure as an Assistant Educator at MSR Coaching Classes spanning two years I had the privilege of contributing  more..

Nasiya

Mobile: +91 91884 77559
Location: Kerala, Online (Butik Batok)
Qualification: Btech

Experience: html css php Ajax jQuery Javascript MVC Strong mathematical ability  more..

Fanish

Mobile: +91 91884 77559
Location: Delhi, Online (Butik Batok)
Qualification: M.Tech

Experience: WORK EXPERIENCE Software Engineer Jul 2022 – Jan 2024 Amantya Technologies Gurgaon • Utilized Wireshark packet sniffer and analysis tool  more..

Bonthu

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Butik Batok)
Qualification: B.tech Electrical

Experience: Hi myself B sunny rao Basically I'm from andhrapradesh But for my work I'm staying in Bangalore I'm an Electrical  more..

vrushali

Mobile: +91 9446600368
Location: pune, Online (Butik Batok)
Qualification: MCA

Experience: bootstrap html css3 wordpress  more..

Daniel

Mobile: +91 9895490866
Location: Pathanamthitta, Online (Butik Batok)
Qualification: BE - Computer Science Engineering

Experience: Skilled in computer applications MsOffice Typing and basic computer knowledge Soft skills are Problem solving Listening Communication Team work Experienced  more..

Pratiksha

Mobile: +91 8301010866
Location: Pune, Online (Butik Batok)
Qualification: BCA MBA

Experience: Automation testing Selenium manual testing core Java SQL  more..

Aswin

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Butik Batok)
Qualification: Bachelor of Engineering

Experience: 2years of experience in manual testing in mobile and desktop platforms Written and revamped test cases Sign-off several projects single  more..

Fahim

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Butik Batok)
Qualification: Masters

Experience: I like to teach of computer science and programming subjects I have almost 1 year experience of teaching in computer  more..

Mahendra

Mobile: +91 91884 77559
Location: Karnataka, Online (Butik Batok)
Qualification: B.E

Experience: In response to your job posting for AWS cloud engineer I am including this letter and my resume for your  more..

Rana

Mobile: +91 9895490866
Location: Kolkata , Online (Butik Batok)
Qualification: MCA

Experience: Asp net python   more..

Abdul

Mobile: +91 91884 77559
Location: Telangana, Online (Butik Batok)
Qualification: B.Tech

Experience: Computer networking Ms office Hardware troubleshooting  more..

Mehvish

Mobile: +91 89210 61945
Location: Uttarakhand, Online (Butik Batok)
Qualification: Final year student of BCA

Experience: I am final year student of Bachelor of computer applications As a cs student I am good in HTML CSS  more..

Nikita

Mobile: +91 89210 61945
Location: Maharashtra, Online (Butik Batok)
Qualification: Msc computer science

Experience: I have good knowledge of c java kotlin Android I have experience for Android developer I am currently working Brainoid  more..

Sakshi

Mobile: +91 91884 77559
Location: Haryana, Online (Butik Batok)
Qualification: Masters in commerce

Experience: Figma Adobe xd user research visual design interaction design wireframing and prototyping  more..

Rutuja

Mobile: +91 98474 90866
Location: Maharashtra, Online (Butik Batok)
Qualification: BA

Experience: Hello Madam sir I have five years of experience in the graphic design field and possess a strong proficiency in  more..

Easwaran

Mobile: +91 9895490866
Location: Chennai, Online (Butik Batok)
Qualification: M.E

Experience: 7 5+ years experience in various mechanical engineering domain AutoCAD Solidworks Inventor Ms office Bill of Materials (BOM) Detailed Drawing  more..

Mehulkumar

Mobile: +91 91884 77559
Location: Gujarat, Online (Butik Batok)
Qualification: B.E.Mechanical

Experience: Tutoring Online Internet Application Assesment Students Counselling career guidance Exam Paper Making Students support and development  more..

Gohel

Mobile: +91 8301010866
Location: Gujarat, Online (Butik Batok)
Qualification: BCA

Experience: I have a experience in c# and asp net html css js Python with django framework   more..

Rupali

Mobile: +91 8301010866
Location: Maharashtra, Online (Butik Batok)
Qualification: B.A

Experience: I have Total 7 years experience in Computer trainer I have very good knowledge about Adobe Photoshop Adobe illustrator In  more..

S

Mobile: +91 8301010866
Location: Telangana, Online (Butik Batok)
Qualification: PURUSING GRADUATION

Experience: HTML css Javascript ReactJs AngularJs Flask Java python php mysql mongodb  more..

Surya

Mobile: +91 9895490866
Location: Kerala, Online (Butik Batok)
Qualification: Bsc Cs

Experience: Html css JavaScript react js   more..

Aditi

Mobile: +91 9895490866
Location: Pune, Online (Butik Batok)
Qualification: B.E.

Experience: I have worked in IEEE in design team I have experience of designing posts and videos   more..

Venkata

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Butik Batok)
Qualification: BTECH

Experience: Python Developer Sql odoo xml plsql  more..

Divya

Mobile: +91 98474 90866
Location: Maharashtra, Online (Butik Batok)
Qualification: MCS

Experience: HTML CSS Bootstrap-5 sql python C C++Django framework  more..

VIVEK

Mobile: +91 91884 77559
Location: Delhi, Online (Butik Batok)
Qualification: MCA

Experience: I have a strong foundation in fundamental programming concepts and a passion for web development I am proficient in a  more..

Pavan

Mobile: +91 91884 77559
Location: Hyderabad, Online (Butik Batok)
Qualification: B.tech

Experience: I have completed ethical hacking course and internship in cyber security analyst  more..

shravani

Mobile: +91 91884 77559
Location: Maharashtra, Online (Butik Batok)
Qualification: b tech

Experience: Experienced aerospace engineer with a deep understanding of engineering design All softwares like catia V5 fusion 360 creo autocad etc  more..

Jishnu

Mobile: +91 8301010866
Location: Kerala, Online (Butik Batok)
Qualification: B.tech

Experience: I have more than two year experience in flutter building impactful mobile application Have good knowledge in dart ui ux  more..

Vaidik

Mobile: +91 8301010866
Location: Gujarat, Online (Butik Batok)
Qualification: B.E.

Experience: Front end python+django  more..

shuvam

Mobile: +91 8301010866
Location: Odisha, Online (Butik Batok)
Qualification: M.Tech

Experience: I had completed 2 years of teaching assistant in kiit University apart from that Recently I completed my masters in  more..

Karishma

Mobile: +91 89210 61945
Location: Gujarat, Online (Butik Batok)
Qualification: BCA

Experience: Hello I am karishma daiya from Ahmedabad And recently graduated from Gujarat University I was completed 1 years front-end developer  more..

GOKULNATH

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Butik Batok)
Qualification: Bsc

Experience: User research Usability Testing Wireframe Prototype Responsive design Figma Adobe XD Sketch Framer Invision Photoshop illustrator Aftereffects   more..

Supraja

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Butik Batok)
Qualification: Mca

Experience: Sdlc Jira Manual testing Agile methodology |   more..

Reshma

Mobile: +91 9446600368
Location: Kerala, Online (Butik Batok)
Qualification: MCA

Experience: Worked as software developer at innovapps software solutions perumbavoor( 8 months) |   more..

Rahat

Mobile: +91 89210 61945
Location: Maharashtra, Online (Butik Batok)
Qualification: Mca

Experience: During my three-month internship as a data engineer at the company (Celebal technologies )I gained significant expertise in python and  more..

Abraar

Mobile: +91 9895490866
Location: Maharashtra, Online (Butik Batok)
Qualification: Master's

Experience: Penetration testing - 4 years |   more..

KALAISELVI

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Butik Batok)
Qualification: BE

Experience: I have experience in automation testing and webdriver selenium And hands on experience in framework like BDD cucumber jira Jenkins  more..

Moonmoon

Mobile: +91 98474 90866
Location: Odisha, Online (Butik Batok)
Qualification: Msc

Experience: Canva wordpress onpage seo offpage seo social media management meta ad content writing zoho ms word ms excel  more..

Janaki

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Butik Batok)
Qualification: B.sc

Experience: Completed the manual testing in Qspiders   more..

karan

Mobile: +91 98474 90866
Location: Delhi, Online (Butik Batok)
Qualification: Persuing graduation

Experience: Let's prioritize elevating our front-end skills leveraging our expertise in HTML CSS JavaScript bootstrap tailwind css reactjs Through continuous learning  more..

piyush

Mobile: +91 91884 77559
Location: Surat, Online (Butik Batok)
Qualification: B.C.A

Experience: Hi I'm Piyush an experienced IT professional with over 5 years of industry expertise For the past 3 years I  more..

Malka

Mobile: +91 98474 90866
Location: Nagpur, Online (Butik Batok)
Qualification: bachelor

Experience: React JS HTML CSS Javascript Node Js php mysql  more..

AKASH

Mobile: +91 91884 77559
Location: Ernakulam, Online (Butik Batok)
Qualification: Diploma

Experience: Manual testing Stlc Sdlc Testing  more..

Anna

Mobile: +91 91884 77559
Location: Thrissur, Online (Butik Batok)
Qualification: BSc. Chemistry

Experience: I know how to use canva and I have made posters and videos for my college and some associations I  more..

Sajeena

Mobile: +91 89210 61945
Location: Kerala, Online (Butik Batok)
Qualification: Bcom

Experience: Tally sap oracle gst brs  more..

Arjun

Mobile: +91 9446600368
Location: Kerala, Online (Butik Batok)
Qualification: BCA

Experience: python sql Machine learning data analyst  more..

Shalini

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Butik Batok)
Qualification: M.sc, MBA,IEC

Experience: 10 years of IB teaching and cbse teaching exp 6 years of IT exp Skillful collobravite caring helpful knowledge and  more..

Anuhya

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Butik Batok)
Qualification: Btech-cse

Experience: I have practical knowledge on penetration testing and I used many tools like burpsuite nmap kaali Linux metasploit and being  more..

Kuldeep

Mobile: +91 91884 77559
Location: Gujarat, Online (Butik Batok)
Qualification: Bca

Experience: I have 1 5 years of experience in flutter and dart skills: flutter dart responsive ui RESTapi problem solving cross  more..

Alana

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Butik Batok)
Qualification: Btech

Experience: I have a experience of 5 months in sales where I used to interact with customers and make sure to  more..

Gauri

Mobile: +91 9895490866
Location: Maharashtra, Online (Butik Batok)
Qualification: Bsc

Experience: I have completed software testing course from test yantra qspider wakad I have good knowledge about manual testing   more..

Gautam

Mobile: +91 9446600368
Location: Delhi, Online (Butik Batok)
Qualification: B.sc(IT)

Experience: Learnt programming languages C C++ Java Sql(database) Having Basic knowledge about Html Css Javascript   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer