Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Butik Batok

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Butik Batok, chennai and europe countries. You can find many jobs for freshers related to the job positions in Butik Batok.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Butik Batok
Search Engine Marketing (SEM) The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Neha

Mobile: +91 9446600368
Location: Nagpur, Online (Butik Batok)
Qualification: BE

Experience: 3 years experience in software testing java selenium manual testing automation testing SQL TestNG Cucumber SoapUI BDD API Postman Jmeter  more..

Ram

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Butik Batok)
Qualification: Btech IT

Experience: I am Ramkumar M I'm interested in applying for the position of software developer As a passionate and creative individual  more..

dhiraj

Mobile: +91 98474 90866
Location: Maharashtra, Online (Butik Batok)
Qualification: 12th pass

Experience: I am proficient in video editing skilled at transforming raw footage into polished content using tools like Adobe Premiere Pro  more..

Kunal

Mobile: +91 91884 77559
Location: Maharashtra, Online (Butik Batok)
Qualification: BE

Experience: Automation Testing Manual Testing and 2 monthy finance testing experience |   more..

Samiksha

Mobile: +91 9446600368
Location: Maharashtra, Online (Butik Batok)
Qualification: B.E. computer science and engineering

Experience: Manual testing java selenium write test cases bug report   more..

Alisha

Mobile: +91 9895490866
Location: Maharashtra, Online (Butik Batok)
Qualification: M.Sc IT

Experience: Manual testing automation testing SDLC STLC Agile methodology Jira Functional testing regression testing testing tools SQL Python related tools |  more..

Vasanth

Mobile: +91 8301010866
Location: Hyderabad, Online (Butik Batok)
Qualification: Btech

Experience: python sql excel power biApplication for Python Django  more..

B.

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Butik Batok)
Qualification: mca

Experience: asp net and sql server oriented application programmer  more..

Meghana

Mobile: +91 91884 77559
Location: Karnataka, Online (Butik Batok)
Qualification: BE

Experience: Good knowledge in c java programming sql   more..

Krunal

Mobile: +91 9446600368
Location: Maharashtra, Online (Butik Batok)
Qualification: SYBCOM

Experience: Hello I am Sr Graphic Designer I have completed Art Teacher Diploma (ATD) 2006-2008 And come with 10+ years experience  more..

Himanshi

Mobile: +91 91884 77559
Location: Chandigarh, Online (Butik Batok)
Qualification: MSC IN Mathematics

Experience: Skilled in project management Agile methodologies data analytics curriculum development instructional design team leadership and remote work Proficient in tools  more..

Manoj

Mobile: +91 91884 77559
Location: Telangana, Online (Butik Batok)
Qualification: M.A

Experience: Ansible Teraform jira git GitHub Apache maven sonarqure gradle NPM Nexus Docker Kubernetes helm charts Apache Tomcat AWS shell script  more..

Anagha

Mobile: +91 98474 90866
Location: Kochi, Online (Butik Batok)
Qualification: BSC Computer Science

Experience: I have well knowledge and 6 months of experience in software testing (Both Manual and Automation) and currently i am  more..

Vishnu

Mobile: +91 98474 90866
Location: Kerala, Online (Butik Batok)
Qualification: Btech Mechanical engineering

Experience: I am a btech graduate I have completed software testing course of 6 months from the course I was able  more..

Nini

Mobile: +91 91884 77559
Location: Kerala, Online (Butik Batok)
Qualification: Manual & Automation (Selenium & JMeter)

Experience: Manual testing Automation testing Selenium TestNG Jmeter Test case Test case report defect life cycle SDLC STLC Eclipse IDE Microsoft  more..

Abrar

Mobile: +91 9446600368
Location: Delhi, Online (Butik Batok)
Qualification: Graduate

Experience: Mechanical Drafting: Over 8 years of experience in creating detailed technical drawings and blueprints AutoCAD & Revit: Proficient in using  more..

Amrish

Mobile: +91 91884 77559
Location: Dadar and Nagar Haveli, Online (Butik Batok)
Qualification: MBA in hospital administration and healthcare management

Experience: * First Aid and Medical Skills * Emergency Response * HAZOP study * Special Operations * Risk Assessment * Inspection  more..

ArunKumar

Mobile: +91 98474 90866
Location: Coimbatore, Online (Butik Batok)
Qualification: B.E-EEE

Experience: Client communication and Link Building Keyword Research  Communication  Campaign management  Content Development  SEO & SEM strategy  more..

Sharique

Mobile: +91 91884 77559
Location: Maharashtra, Online (Butik Batok)
Qualification: BSC

Experience: Experience of 3 3+ years in different testing level such as Functional testing Regression testing Integration testing Black Box testing  more..

Sandra

Mobile: +91 98474 90866
Location: Kerala, Online (Butik Batok)
Qualification: Mca

Experience: I am a software developer and an mca graduate I have a deep understanding of coding in php laravel core  more..

Aju

Mobile: +91 9446600368
Location: Malappuram, Online (Butik Batok)
Qualification: MTech

Experience: 2 years exp in python and djangoApplication for Python Django  more..

Kalaivanan

Mobile: +91 91884 77559
Location: Cuddalore, Online (Butik Batok)
Qualification: BE(ECE)

Experience: 6month experience in Manual as well as Automation testing https: github com kalaivanan7398 java gitApplication for Software Testing  more..

Arjun

Mobile: +91 98474 90866
Location: Kozhikode , Online (Butik Batok)
Qualification: Diploma in computer engineering

Experience: Studied python django course from soften technologies kadavantharaApplication for Python Django  more..

Akhila

Mobile: +91 8301010866
Location: Kerala, Online (Butik Batok)
Qualification: MCA

Experience: WordPress developer with 1 year experience   more..

Alok

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Butik Batok)
Qualification: BTECH -IT

Experience: Driven and passionate about full-stack development with 2 years of hands-on experience in Python (Django) and expertise in HTML CSS  more..

Shamna

Mobile: +91 98474 90866
Location: Kerala, Online (Butik Batok)
Qualification: BTech

Experience: I bring strong technical expertise in mobile app development using Flutter combined with practical experience in building efficient user-friendly applications  more..

Gurpreet

Mobile: +91 91884 77559
Location: Punjab, Online (Butik Batok)
Qualification: b.tech(cse)

Experience: flutter dart android kotlin java  more..

ALEENA

Mobile: +91 9895490866
Location: Kannur, Online (Butik Batok)
Qualification: B.Tech

Experience: I am submitting my resume for the position of QA Tester I have completed four-month training in software testing During  more..

Navaj

Mobile: +91 89210 61945
Location: Gujarat, Online (Butik Batok)
Qualification: BCA

Experience: Network security Vulnerability assessments Penetration testing Security tools Cryptography Web security Capture The Flag (CTF) competitions  more..

Sreya

Mobile: +91 89210 61945
Location: Kerala, Online (Butik Batok)
Qualification: MSC

Experience: Content development Academic writing GIS Software MS Office Suite SEO driven content writing Team Management  more..

Anjal

Mobile: +91 98474 90866
Location: Kerala, Online (Butik Batok)
Qualification: Afma

Experience: I am a skilled digital artist with 6 years of experience including 4 years of professional work My expertise spans  more..

ashwani

Mobile: +91 9446600368
Location: Madhya Pradesh, Online (Butik Batok)
Qualification: Graduate

Experience: I have one year of experience in the functional testing and I am ISTQB certified QA engineer  more..

Fatema

Mobile: +91 91884 77559
Location: Gujarat, Online (Butik Batok)
Qualification: Diploma in PDP in animation

Experience: I have more than of 2 year's of experience in graphic design and video editing and i upgrade my skills  more..

Kshitij

Mobile: +91 98474 90866
Location: Jharkhand, Online (Butik Batok)
Qualification: BTech

Experience: Organisation | ZURAVERSE | Software 01 Dec 2020 - 10Jan 2020 Key Skills: JavaScript React Next js ● Part of  more..

Sudha

Mobile: +91 89210 61945
Location: Karnataka, Online (Butik Batok)
Qualification: Diploma in Computer Science

Experience: 1 year of experience in vapt and wapt • Strong understanding and knowledge of security assessment vulnerability management penetration testing  more..

sharlee

Mobile: +91 8301010866
Location: Assam, Online (Butik Batok)
Qualification: MCA

Experience: ms word ms office ms excel programming languages powerpo  more..

ASWIN

Mobile: +91 9895490866
Location: Kerala, Online (Butik Batok)
Qualification: b tech in computer science

Experience: problem solving logical thinking problem solve using c and python  more..

Bhavin

Mobile: +91 9895490866
Location: Vadodara , Online (Butik Batok)
Qualification: graduation

Experience: I have 3 years graphic design experience and I have work in Photoshop illustration Canva   more..

Ramya

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Butik Batok)
Qualification: M.pharmacy

Experience: Content writing seo writing proof reading  more..

Ankit

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Butik Batok)
Qualification: B. Tech

Experience: I have 7+ years of experience in Javascript Rust programming language the below is the list of my skills: RUST:  more..

Vensila

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Butik Batok)
Qualification: Msc.,B.ed.,

Experience: Web developer Teacher Hospital Admin Billing Tutor I give personalized attention and support ensures effective instruction Additionally creativity patience and  more..

Sivashankar

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Butik Batok)
Qualification: M.SC. Information Technology

Experience: Manual testing UI Functional Integration security testing Defect Tracking Test Cases Test Plan API Testing Automation Testing | Resume for  more..

Sanitha

Mobile: +91 91884 77559
Location: Kerala, Online (Butik Batok)
Qualification: MCA

Experience: I had done my project in python Django  more..

shubham

Mobile: +91 98474 90866
Location: Delhi, Online (Butik Batok)
Qualification: BCA

Experience: I am responsible for take care of the application task what ever I have to provided by organization I have  more..

Chandra

Mobile: +91 9895490866
Location: Varanasi, Online (Butik Batok)
Qualification: BCA

Experience: I have some skills like in Frontend (HTML CSS JS and JQuery) and in Backend(Python and Django) and MySQL I  more..

Primsha

Mobile: +91 91884 77559
Location: Chennai, Online (Butik Batok)
Qualification: Btech

Experience: I have completed three months Advance software testing training I have knowledge in automation testing and manual testing STLC SDLC  more..

Sachin

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Butik Batok)
Qualification: B.Tech(IT)

Experience: I have a 5+month internship experience from Railworld India pvt ltd Work as software Developer Intern I was worked as  more..

yash

Mobile: +91 9446600368
Location: Rajasthan, Online (Butik Batok)
Qualification: MCA

Experience: html css javascripts python django  more..

Manju

Mobile: +91 9895490866
Location: Trivandrum, Online (Butik Batok)
Qualification: Bachelor of engineering in computer science

Experience: Html css javascript jquery bootstrap angular js node js python djangoApplication for Python Django  more..

Ritik

Mobile: +91 91884 77559
Location: Delhi, Online (Butik Batok)
Qualification: Mca

Experience: Html css java python javascript nodejs reactjs mongodb sql  more..

SMRUTHI

Mobile: +91 98474 90866
Location: Kerala, Online (Butik Batok)
Qualification: BCA

Experience: I have 3+ years of experience in sales Previously i worked as an academic counselor business development manager and sales  more..

Patil

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Butik Batok)
Qualification: Masters in cloud computing

Experience: Hardware networking and ccna aws And im working in ntt data still npw technical graduate trainee |   more..

Naveen

Mobile: +91 89210 61945
Location: Bihar, Online (Butik Batok)
Qualification: B Tech

Experience: Hardware and networking printer troubleshooting software and server installation  more..

G.viswar

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Butik Batok)
Qualification: MCA

Experience: I had my testing course completion at qspdiers institute |   more..

Akhil

Mobile: +91 91884 77559
Location: Telangana, Online (Butik Batok)
Qualification: BTech

Experience: Hi mam sir !! I'm Panyala Akhil from Hyderabad I have recently completed my Btech graduation from Geethanjali College Of  more..

Sonali

Mobile: +91 89210 61945
Location: Chandmari Road, kankarbagh, Patna-800020, Bihar, Online (Butik Batok)
Qualification: Graduate

Experience: An experienced and dynamic creative designer I have a proven track record of successfully managing multiple projects and delivering outstanding  more..

Heena

Mobile: +91 9446600368
Location: Gujarat, Online (Butik Batok)
Qualification: M.sc IT

Experience: Mvc html asp net webservices  more..

Bincy

Mobile: +91 91884 77559
Location: Delhi, Online (Butik Batok)
Qualification: MA English, B. Ed

Experience: As an English teacher with 2 years of experience I excel in clear communication and curriculum development creating engaging lessons  more..

Manoj

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Butik Batok)
Qualification: B.E

Experience: Dear Hiring Manager I' m Manoj Kumar an expert technical content writer copywriter My exceptional command of the English language  more..

Rahul

Mobile: +91 9446600368
Location: Haryana, Online (Butik Batok)
Qualification: Bachelor of Arts

Experience: 3 year of total experience in graphics design 2 years in Dubai 1 year in India |   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok
Internship/projects in butik-batok

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer