Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Seletar

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Seletar, chennai and europe countries. You can find many jobs for freshers related to the job positions in Seletar.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Seletar
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Nitish

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Seletar)
Qualification: Undergraduate

Experience: I am writing to express my interest in the UI UX Designer position at your company as advertised As a  more..

Shivani

Mobile: +91 91884 77559
Location: Gujarat, Online (Seletar)
Qualification: B.Tech

Experience: Android developer (Flutter) : 6 months  more..

Faisala

Mobile: +91 9446600368
Location: Kochi, Online (Seletar)
Qualification: ME In Applied Electronics

Experience: Manual Testing Automation Testing with selenium framework SQL Basics jmeter JIRA Completed 2 months internship program in web application testing  more..

Vidhi

Mobile: +91 91884 77559
Location: Odisha, Online (Seletar)
Qualification: Bachelor degree in fashion technology

Experience: Adobe Creative Suite Proficiency: Expertise in Photoshop Illustrator InDesign and other relevant software Creativity and Innovation: Ability to generate fresh  more..

Alphonsa

Mobile: +91 91884 77559
Location: Kerala, Online (Seletar)
Qualification: Bsc mathematics

Experience: With three years of tutoring experience in mathematics English and science for 5-10 age group classes I excel in creating  more..

Kratika

Mobile: +91 89210 61945
Location: Madhya Pradesh, Online (Seletar)
Qualification: MBA in Digital Marketing

Experience: Hello! I'm Kratika Maru a current MBA in Digital Marketing student with a passion for creativity and a flair for  more..

Harikrishna

Mobile: +91 9895490866
Location: Cherthala alappuzha, Online (Seletar)
Qualification: Bca graduate (2021 batch)

Experience: Programming skill Knows to correct errors in projects Knows languages like PHP python c c++ java Knows designing Etc   more..

Ishaan

Mobile: +91 98474 90866
Location: Maharashtra, Online (Seletar)
Qualification: M.Sc.IT

Experience: I am Ishaan I have completed my masters degree I’m currently looking out for a job I have experience as  more..

Chandresh

Mobile: +91 98474 90866
Location: Varanasi, Online (Seletar)
Qualification: B.tech

Experience: Having 2 2+ years of experience in manual api and load testing Having knowledge of automation also like java and  more..

Mallesh

Mobile: +91 98474 90866
Location: Karnataka, Online (Seletar)
Qualification: M tech

Experience: Knowledge on selenium web driver j meter SQL java manual testing git ci cd |   more..

Lakshmana

Mobile: +91 89210 61945
Location: coimbatore, Online (Seletar)
Qualification: B.E automobile engneering

Experience: I havebeen certified in python AWS and Django Application for Python Django  more..

Poonam

Mobile: +91 9895490866
Location: Maharashtra, Online (Seletar)
Qualification: BSC computer science

Experience: Html css python c cpp django communication skills time management etc   more..

kavya

Mobile: +91 89210 61945
Location: Hyderabad, Online (Seletar)
Qualification: B tech

Experience: Manual testing Automation testing Retesting Regression testing Black box testing Smoke testing Sanity testing Exploratory testing API testing SQL queries  more..

Rutik

Mobile: +91 8301010866
Location: Maharashtra, Online (Seletar)
Qualification: B.sc.it

Experience: Rutik Navghane ISTQB Certified Software Tester Also I have 1 year of working experience in manual testing |   more..

Roshan

Mobile: +91 9446600368
Location: Gujarat, Online (Seletar)
Qualification: MCA

Experience: Python django odoo flask devloper 2years experience  more..

Maria

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Seletar)
Qualification: PHD

Experience: Experienced educator and trainer with expertise in curriculum development training delivery public speaking research and academic leadership Proficient in designing  more..

Manimekhala

Mobile: +91 91884 77559
Location: Maharashtra, Online (Seletar)
Qualification: M.Arch

Experience: I specialize in housing and urban mobility driven by the projected 50% urbanization rate by 2030 My master's thesis focuses  more..

B

Mobile: +91 98474 90866
Location: Telangana, Online (Seletar)
Qualification: Btech

Experience: I am proficient in python java and sql and also have good knowledge in networking and also learned about data  more..

Dinesh

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Seletar)
Qualification: Be

Experience: Soc cybersecurity pentesting ethical hacking vulnerability assessment  more..

Vinay

Mobile: +91 9895490866
Location: Telangana, Online (Seletar)
Qualification: B.Tech

Experience: I have 2+ years of Experience as a Quality Analyst in Software development I am proficient in using Selenium-java Postman  more..

Divya

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Seletar)
Qualification: BE CSE

Experience: Im working as a flutter developer in past 6 yrs i have worked on the so many projects with different  more..

Anagha

Mobile: +91 91884 77559
Location: Calicut, Online (Seletar)
Qualification: MCA

Experience: Skills Knowledge in software testing Knowledge in LARAVEL C JAVA DBMS Confident Articulate and Professional Speaking abilities Ability to work  more..

Sanskar

Mobile: +91 9895490866
Location: Maharashtra, Online (Seletar)
Qualification: BE Computer Engineering

Experience: I have expertised in python development and django framework also worked on data visualization tool PowerBI I developed many projects  more..

SEENA

Mobile: +91 8301010866
Location: Thiruvamkulam, Online (Seletar)
Qualification: Mca

Experience: Currently I working dotnet developer at elioenai technologies (January 2020 to present) Application for Asp net MVC  more..

Jaya

Mobile: +91 9446600368
Location: Jaipur, Online (Seletar)
Qualification: Graduate

Experience: python html css js bootstrap django flask Application for Python Django  more..

Krunal

Mobile: +91 8301010866
Location: kalol, Panchmahal, Online (Seletar)
Qualification: Batchelor of Engineering

Experience: python Django Flask Networking DevOpsApplication for Python Django  more..

Rani

Mobile: +91 9446600368
Location: Karnataka, Online (Seletar)
Qualification: The act of measuring or judging the size or ammount of something

Experience: I completed degree in Karnataka My skills are python C programming Data Science Java Excl Powerponi and computer I experience  more..

midhun

Mobile: +91 91884 77559
Location: trivandrum, Online (Seletar)
Qualification: B tech

Experience: basic knowledge about manual and automation testing  more..

akshay

Mobile: +91 98474 90866
Location: Pune , Online (Seletar)
Qualification: Bsc ECS

Experience: Django python HTML5 CSS javascript MySQL phpmyadmin bootstrap etcApplication for Python Django  more..

Mukul

Mobile: +91 98474 90866
Location: Haryana, Online (Seletar)
Qualification: BCA

Experience: Html css javascript react Native reactjs c++  more..

Nidhi

Mobile: +91 9446600368
Location: Kerala, Online (Seletar)
Qualification: B.com

Experience: I have done a 4 month internship in software testing at camerinfolks I am familiar with testing principles SDLC STLC  more..

Purnima

Mobile: +91 9446600368
Location: Karnataka, Online (Seletar)
Qualification: M. Sc, B. Ed

Experience: With over five years of teaching experience I possess a robust skill set in classroom management and student engagement My  more..

sarvesh

Mobile: +91 91884 77559
Location: Delhi, Online (Seletar)
Qualification: digital marketing certificate

Experience: performance marketing digital marketing seo social media marketing influencer marketing strategy manage  more..

Mohd

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Seletar)
Qualification: BCA

Experience: I have skill in web development  more..

Madhu

Mobile: +91 9895490866
Location: Karnataka, Online (Seletar)
Qualification: Bacholer of Engineering (civil)

Experience: Hi am Madhukumar H S completed B E civil engineering am currently working in vaishnodevi estates pvt Ltd as a  more..

Riya

Mobile: +91 98474 90866
Location: Maharashtra, Online (Seletar)
Qualification: B.tech graduate

Experience: Javascript html css jquery experience of 6 months and having skills of python django mysql bootstrap  more..

Namita

Mobile: +91 9895490866
Location: Delhi, Online (Seletar)
Qualification: Bachelor

Experience: I'm excited to apply for the Graphic Designer position With a Bachelor's in Economics Honours and extensive experience in graphic  more..

Harshita

Mobile: +91 9446600368
Location: Pune, Online (Seletar)
Qualification: Persuing BCA

Experience: Web development Backend Java Python Data science  more..

Niyamol

Mobile: +91 98474 90866
Location: Eloor Ernakulam, Online (Seletar)
Qualification: Mtech( VLSI and Embedded Systems)

Experience: Know the basics of manual and automation testing Selenium  more..

HARITHA

Mobile: +91 8301010866
Location: Kerala, Online (Seletar)
Qualification: Btech

Experience: Python datascience Java react html css tailwind boostrap  more..

Junaid

Mobile: +91 98474 90866
Location: Gujarat, Online (Seletar)
Qualification: Graphic designer, DTP

Experience: I have 16 years experience in graphic designer I am designing and typing I have very experience In photoshop Corel  more..

Ebin

Mobile: +91 91884 77559
Location: Kochi, Online (Seletar)
Qualification: BCA

Experience: Experience Python faculty cum developer Application for Python Django  more..

ANAGHA

Mobile: +91 91884 77559
Location: Kerala, Online (Seletar)
Qualification: BTech IT

Experience: I have knowledge in HTML CSS Bootstrap MySQL Python Django Flask Pandas NumPy Data analysis and Github Recently i worked  more..

Amir

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Seletar)
Qualification: Diploma

Experience: I have a experience of 2D and 3D design and modelling and I am expert in AutoCAD kindly if requirement  more..

Trupti

Mobile: +91 91884 77559
Location: Maharashtra, Online (Seletar)
Qualification: B.E in computer science

Experience: I have 1+ experience in application development skills java kotlin Android sdk rest api intergation roomdatabase and firebase   more..

Kookatati

Mobile: +91 91884 77559
Location: Telangana, Online (Seletar)
Qualification: Btech computer science (cybersecurity)

Experience: Skills: Communication Critical Thinking Problem Solving Time Management Creativity Multitasking Self-Motivation development reverse engineering Networking Cloud security GRC Tools Security  more..

Kamal

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Seletar)
Qualification: Graduation

Experience: Django full stack developer with 1 year experience |   more..

Pranesh

Mobile: +91 89210 61945
Location: Karnataka, Online (Seletar)
Qualification: Bachelors Degree

Experience: With one year of professional experience as a Software Developer I am eager to take on a challenging role where  more..

Vishak

Mobile: +91 91884 77559
Location: Karnataka, Online (Seletar)
Qualification: Diploma plus B.com

Experience: As a service desk analyst I have overall 1 5 years of experience I used to work on a servicenow  more..

Muskan

Mobile: +91 91884 77559
Location: Haryana, Online (Seletar)
Qualification: Btech

Experience: Manual testing Core Java Sql I had done 6 months training as a software tester from solitaire Infosys |   more..

Afham

Mobile: +91 91884 77559
Location: Kozhikode, Online (Seletar)
Qualification: BCA

Experience: Communication Management flutter  more..

Akshay

Mobile: +91 91884 77559
Location: Rajasthan, Online (Seletar)
Qualification: Bachelor's

Experience: My projects and expertise in IT and management make me a perfect candidate for this rol I have strong foundation  more..

SUBRAMANI

Mobile: +91 91884 77559
Location: Chennai, Online (Seletar)
Qualification: BE

Experience: Hi sir mam I am writing to express my strong interest in working at nestsoft as a QA Test Engineer  more..

Gokul

Mobile: +91 8301010866
Location: Kerala, Online (Seletar)
Qualification: BCA

Experience: Currently I am working as data analyst completed internship in software testing and also have experience in software testing iam  more..

ANKUSH

Mobile: +91 9446600368
Location: Chhattisgarh, Online (Seletar)
Qualification: UNDERGRADUATE

Experience: Here's a snapshot of what I bring to the table: - Expertise in: - Posters - Banners - Logo design  more..

Athira

Mobile: +91 89210 61945
Location: Karnataka, Online (Seletar)
Qualification: GRADUATE

Experience: Manual testing Automation testing  more..

Pratiksha

Mobile: +91 98474 90866
Location: Karnataka, Online (Seletar)
Qualification: BE

Experience: Manual Testing of web applications using JIRA tool Selenium Automation Testing API Manual testing using Postman tool and Insomnia API  more..

Labanya

Mobile: +91 91884 77559
Location: West Bengal, Online (Seletar)
Qualification: Master of Arts

Experience: I have Strong command of English language and grammar Skilled in teaching English as a Second Language (ESL) Experience in  more..

Khan

Mobile: +91 91884 77559
Location: Maharashtra, Online (Seletar)
Qualification: BSC IT

Experience: Experienced with python flask Django PostgreSql MySQL html css JavaScript with 1 years   more..

Nuzhath

Mobile: +91 8301010866
Location: Karnataka, Online (Seletar)
Qualification: B.E, B.Ed

Experience: Curriculum development  School operation supervision  Lesson planning  Teacher supervision and support  Programme development  School data  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer