Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Seletar

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Seletar, chennai and europe countries. You can find many jobs for freshers related to the job positions in Seletar.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Seletar
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Akshayraj

Mobile: +91 91884 77559
Location: Kerala, Online (Seletar)
Qualification: Msc computer science

Experience: Proficient in WordPress development using PHP HTML CSS and JavaScript Skilled in responsive design WooCommerce customization and Figma Experienced in  more..

Sushmita

Mobile: +91 9895490866
Location: Assam, Online (Seletar)
Qualification: Master's in Physics

Experience: I have been providing private tutoring classes for maths and science from class 6 to 10 I have also conducted  more..

Mohammed

Mobile: +91 8301010866
Location: Telangana, Online (Seletar)
Qualification: Bachelor

Experience: "Hello I'm Amer a passionate graphic designer with 3 years of experience with a knack for turning ideas into visually  more..

Akssa

Mobile: +91 98474 90866
Location: Pathanamthitta, Online (Seletar)
Qualification: B.TECH

Experience: Acquired knowledge of both printing and web related works Converting PSD to HTML E-Mailer UI Mobile App Designing Facebook Ads  more..

Sumit

Mobile: +91 9446600368
Location: Maharashtra, Online (Seletar)
Qualification: BCA

Experience: nice sir Currently I have no experience as I am a newbie I have completed my graduation 2023 And after  more..

Mukesh

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Seletar)
Qualification: Mca

Experience: I have 10 working experience with asp net core c# and SQL server  more..

ashish

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Seletar)
Qualification: Bca

Experience: I bring a wealth of knowledge skills and experience encompassing both AWS and Azure cloud environments In AWS I have  more..

Priti

Mobile: +91 89210 61945
Location: Maharashtra, Online (Seletar)
Qualification: MCA

Experience: Experienced Python developer with 2 years of expertise in developing and maintaining web applications using Django and Django Rest Framework  more..

Yogesh

Mobile: +91 91884 77559
Location: Maharashtra, Online (Seletar)
Qualification: ME computer engineering

Experience: AWS web development | Resume for AWS Expert (Work from Home)  more..

Savita

Mobile: +91 9895490866
Location: Maharashtra, Online (Seletar)
Qualification: BCA

Experience: I have certified software testing certification Also I have knowledge about Java python html sql CPP API  more..

Afsal

Mobile: +91 91884 77559
Location: Kerala, Online (Seletar)
Qualification: BA VFX Multimedia

Experience: Hi I'm Afsal Ali 9 plus years experienced in the creative field As visual graphics design video editing specialized in  more..

Madhusmita

Mobile: +91 91884 77559
Location: Odisha, Online (Seletar)
Qualification: MCA

Experience: SKILLS ● Programming Languages : C C++ Java Visual Basic ● WEB Technologies: HTML JavaScript JSP CSS UML ● Database:  more..

Anurag

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Seletar)
Qualification: Graduate

Experience: Windows and server installation configuration of software Network Trubulshooting basic understanding of firewall Office network setup  more..

P

Mobile: +91 89210 61945
Location: Odisha, Online (Seletar)
Qualification: Btech

Experience: Html css javascript Reactjs react-redux tailwindcss frontend devloper  more..

Nilesh

Mobile: +91 9446600368
Location: New delhi, Online (Seletar)
Qualification: Post graduate

Experience: I have more than 4 year of experience in angular 2 4 6 7 8 and 13 along with ui  more..

Manikandan

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Seletar)
Qualification: B.sc cs

Experience: I am manikandan completed python full stack development courses in Altalya solution and recently passed out student   more..

Vrushali

Mobile: +91 89210 61945
Location: Pune, Online (Seletar)
Qualification: BCA

Experience: Dear HR My self Vrushali Vasant Shejao I am a Software developer with 2+ years of experience in software development  more..

Subramani

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Seletar)
Qualification: B.E. Electrical and Electronics Engineering

Experience: Currently residing in Coimbatore I hold a BE in Electrical and am an Electrical II Cad Engineer With more potential  more..

NEHA

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Seletar)
Qualification: computer science ,Mba

Experience: python scratch code org htmlcss  more..

Satish

Mobile: +91 91884 77559
Location: Maharashtra, Online (Seletar)
Qualification: Bachelor's degree in computer science

Experience: Experienced software developer with expertise in C# ASP NET Core ASP NET MVC and SQL Server Dedicated 9 months at  more..

Siddharth

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Seletar)
Qualification: B.tech

Experience: Web development python c++  more..

Pratibha

Mobile: +91 9895490866
Location: Maharashtra, Online (Seletar)
Qualification: Bachelor of engineering

Experience: I have total 3 8 years of experience and in python I have 3 years of experience I have knowledge  more..

Bhupesh

Mobile: +91 8301010866
Location: Nashik Maharashtra, Online (Seletar)
Qualification: 12th, Diploma Civil

Experience: Hello! I am a Full Stack Python (Django) Developer and Website Designer based in Nashik India where I’m creating digital  more..

Adarsh

Mobile: +91 9446600368
Location: Karnataka, Online (Seletar)
Qualification: MCA

Experience: HTML CSS SQL Basic java and python  more..

Vikram

Mobile: +91 9446600368
Location: Bangalore, Online (Seletar)
Qualification: Master in physcology

Experience: 9 years of experience in training and development Stakeholder management content management   more..

sreelakshmi

Mobile: +91 98474 90866
Location: kochi, Online (Seletar)
Qualification: B A english language and literature

Experience: 2 year experience in content writing skills in copywriting web content writing blog writing seo writing communication and more |  more..

Navaneetha

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Seletar)
Qualification: B.Sc

Experience: Test management tools (e g Jira TestRail) Manual Testing Automated Testing Proficiency in scripting languages in java Test case design  more..

Christy

Mobile: +91 9895490866
Location: Chennai , Online (Seletar)
Qualification: bachelor of engineering

Experience: i have 7 5 years of experience in oracle PLSQL extensive knowledge of oracle data migration and oracle 19c database  more..

Raksha

Mobile: +91 89210 61945
Location: Bangalore, Online (Seletar)
Qualification: M. Sc

Experience: Good knowledge of programming in python SQL Manual testing HTMLpython data science artificial intelligence machine learning| Application for Python Data  more..

Bhagyashri

Mobile: +91 9446600368
Location: Maharashtra, Online (Seletar)
Qualification: Masters

Experience: Manual testing Oracke dba Basics of sql |   more..

arnab

Mobile: +91 91884 77559
Location: bhubaneswar, Online (Seletar)
Qualification: btech

Experience: python and java devloper  more..

mansi

Mobile: +91 91884 77559
Location: New delhi , Online (Seletar)
Qualification: Mcom

Experience: I have total 3+ years experience in seo and digital marketing   more..

Srinivasa

Mobile: +91 9446600368
Location: Telangana, Online (Seletar)
Qualification: Diploma in mechanical engineering

Experience: Design engineer with proven experience Development of 2d and 3d drawings coordination with r&d team and production team for manufacturing  more..

praveen

Mobile: +91 89210 61945
Location: Noida, Online (Seletar)
Qualification: MCA

Experience: Python django MySQL Mongodb Currently I am working in a company as associate python developer with 1 8 year of  more..

Rushikesh

Mobile: +91 91884 77559
Location: Maharashtra, Online (Seletar)
Qualification: BSc.IT

Experience: I have learnt python java c c++ SQL etc Having basic knowledge of Android programming As I am still studying  more..

ALLAPARTHI

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Seletar)
Qualification: Btech

Experience: Manual testing SQL Html Css  more..

Priyanka

Mobile: +91 9446600368
Location: Vadodara, Online (Seletar)
Qualification: PRODUCT DESIGN INTERNSHIP FROM IITK

Experience: UI UX design Photoshop illustrator editorX Spline Website content writing and Design   more..

Shraddha

Mobile: +91 9446600368
Location: Maharashtra, Online (Seletar)
Qualification: Bcs

Experience: Immediate joiner currently living in kolhapur having 3+ years of experience in manual testing and back-end testing in investment banking  more..

Yograj

Mobile: +91 91884 77559
Location: Rajasthan, Online (Seletar)
Qualification: MCA

Experience: I have briliant knowledge in Web development and communication skills Councelling team management time management and mostly I am able  more..

Irfan

Mobile: +91 89210 61945
Location: Karnal, Online (Seletar)
Qualification: Ba

Experience: Front end developer  more..

Deepika

Mobile: +91 98474 90866
Location: Karnataka, Online (Seletar)
Qualification: M.Sc in Multimedia

Experience: ChatGPT I possess comprehensive UI UX design skills with proficiency in tools like Adobe XD and Figma My experience includes  more..

pooja

Mobile: +91 9895490866
Location: Gandhinagar, Online (Seletar)
Qualification: Masters

Experience: i have 3 years of experience as full time php developer now i am wordpress freelancer i am looking wfh  more..

Pratik

Mobile: +91 98474 90866
Location: Maharashtra, Online (Seletar)
Qualification: MCA Pursuing

Experience: I have completed my certification with full stack java developer   more..

shrabani

Mobile: +91 9446600368
Location: Kolkata, Online (Seletar)
Qualification: MCA

Experience: Manual testing 4 yearsApplication for Software Testing  more..

Madhumitha

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Seletar)
Qualification: Msc.zoology

Experience: 1 5 years experience in software developer and wordpress willing to work with your schedule  more..

M

Mobile: +91 8301010866
Location: Kerala, Online (Seletar)
Qualification: B. Tech Computer science and engineering

Experience: Technical skills : Web development Technology : JavaScript HTML CSS C programming Java React js Express js Node js Database:  more..

Abhishek

Mobile: +91 91884 77559
Location: Haryana, Online (Seletar)
Qualification: B pharma graduate

Experience: Content writing SEO writing research project management client interaction CMS skills like wordpress keywords research SEO writing  more..

shankar

Mobile: +91 8301010866
Location: pune, Online (Seletar)
Qualification: master of computer science

Experience: I have a 6 years of experience as a development manager I handle teams as well as develop WordPress sites  more..

Krishnapriya

Mobile: +91 9446600368
Location: Kerala, Online (Seletar)
Qualification: Btech in cse

Experience: Python html css bootstrap js angular  more..

Sajid

Mobile: +91 9895490866
Location: Odisha, Online (Seletar)
Qualification: Graduation

Experience: Hello This is Sajid Kadam I have more than 6 years of Experience in WordPress I'm not only Wordpress developer  more..

Harshita

Mobile: +91 9895490866
Location: Haryana, Online (Seletar)
Qualification: BPT

Experience: • Clinical Assessment: Conduct comprehensive assessments of patients' physical conditions including medical history movement patterns strength flexibility and pain levels  more..

Aleena

Mobile: +91 91884 77559
Location: Kerala, Online (Seletar)
Qualification: MCA

Experience: Manual testing Automation testing HTML Jira cucumber postman selenium  more..

Robbinson.v

Mobile: +91 91884 77559
Location: Coimbatore, Online (Seletar)
Qualification: B.E mechanical

Experience: Having 6+ year's of experience in design and domain good knowledge in new product development from the scratch to end  more..

Mitesh

Mobile: +91 91884 77559
Location: Gujarat, Online (Seletar)
Qualification: BCA

Experience: Dear Hiring Manager I have a total of 2 2 years of work experience in Python programming language with a  more..

Athira

Mobile: +91 8301010866
Location: Kerala, Online (Seletar)
Qualification: B. Tech in ECE

Experience: Knowledge in manual testing knowledge in java basic knowledge in sql basic knowledge in jira knowledge in automation  more..

Lal

Mobile: +91 91884 77559
Location: Kerala, Online (Seletar)
Qualification: M.com

Experience: I have 2 years of experience in teaching English and History for 12th standard and also have experience in child  more..

Manojit

Mobile: +91 89210 61945
Location: West Bengal, Online (Seletar)
Qualification: BTech

Experience: Manage a team of IT professionals to ensure operations are performed according to company standards ITES helps to improve the  more..

Sharmistha

Mobile: +91 9895490866
Location: Odisha, Online (Seletar)
Qualification: MSC(mathematics and computing)

Experience: Hello sir mam I am sharmistha Behera and I am submitting an application for the job of Quality Assurance Engineer  more..

Abishekkumar

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Seletar)
Qualification: B.E

Experience: Business development Associate Already experience in education counselor | Resume for IT Counselor (Work from Home) Hindi Tamil Malayalam  more..

RESHMA

Mobile: +91 98474 90866
Location: Kerala, Online (Seletar)
Qualification: M. Tech in computer science and engineering

Experience: Software Development: Worked as Junior PHP developer in pinetech ITS INFOPARK worked as intern in LTTS MYSORE Online tutoring :For  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar
Internship/projects in seletar

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer